The Apocalypse (ie American Apparel) is Upon Us
I was on my way to get an afternoon coffee with my colleague Megan when I noticed this strange sign posted. A jewelry store recently closed in Monti and this was posted on the metal serranda. My first thought…only in Italy would an advertisement to hire someone be as ridiculous and vague as this. Obviously it’s meant to appeal to that fact that whatever is opening will be “fashionable.” Then Megan pointed out the email address at the bottom and yes, it’s actually an American Apparel opening in our beloved Monti. Why is this the apocalypse? This might be hard to understand without living here, but let’s remember that this is not Paris, where you can find the GAP and a number of other large retailers (whether they are American or not). While it’s ridiculous and frustrating at times, one of the great things about living in Italy is that even in the capital city the era of the mom and pop shop still thrives. I’ve come to appreciate the personal care and quality that you get at these places. These places are also what allows global individuality to thrive. And while I think Italy would benefit from opening up the market and being a bit more capitalistic, do I want it to become another America full of chain store and shopping malls? No! Don’t get me wrong, I grew up in a small town where that’s all we had and every time I go back home, Target is the first store I hit. Somehow here though, it just seems wrong. Plus, I really don’t want to have to deal with all the “cool” people who will shop at this place.