A Very Fendi Christmas — Lights in Largo Goldoni
Fendi is synonymous with Rome, as the company was started by Adele Fendi in Rome, with its first shop on via del Plebiscito. I must say a lot of their stuff isn’t my style (though when my designer friend Jessica invited me to a Fendi warehouse sale, I jumped at the chance), but what they do with their flagship store for Christmas is spectacular.
Located in Largo Goldoni, right off the via del Corso (and opposite the start of via dei Condotti—the 5th Avenue of Rome), the store attaches this giant 3D Fendi belt that shines and shimmers as the building changes color. You can read about the history of the light project, which started in 2006, here (translated from Italian). The belt glints and shines, with white sparkling lights that look like jewels. That sense is pretty hard to capture in a photo, but they’re not half bad. You can see other shots of the lights on the Eternally Cool blog. I also found some pictures of the Fendi shop in NYC, where they have not one, but two belts! I’m going to go on a limb and guess that for once, Rome was ahead of the game and did this before NYC, but correct me if I’m wrong.